10 sections, 3 ways each
Hero, about, services, FAQ, closing CTA and more. Each one written from three angles: outcome, expertise, and experience. Pick the one that sounds like you and you've found your voice.
Google Doc + PDF
Both links land in your inbox right away. Make a copy of the Google Doc and work straight in it, or save the PDF to read later. No login, no portal, no hoops.
A 2-week walkthrough
After the swipe file, I'll send one short email every couple of days for two weeks, one per section: how to choose your angle, what trips most people up, and the small details that make homepage copy actually convert.